Independent Retailer Highlight: Severson's in Winona

We began this month focusing on an independent auto service and fuel retailer from the metro area to celebrate National Independent Retailer Month. For this week’s featured retailer, we caught up with Josh Severson of Severson Oil out of Winona, Minnesota.

Severson's first decided to add E15 and E85 to their product offerings in 2016.  Beginning with just the one station, they wanted to see how it performed and how customers responded. Josh stated, “We saw it as a product that would help us stay competitive in our marketplace while simultaneously providing our customers with lower cost, cleaner options. Our customers seem to like having the other options.” He added that the E15 blend in particular has grown in popularity at his stations. Severson Oil has just recently completed another station upgrade this past spring and now have two locations offering the renewable E85 and cleaner-burning E15 options.

Josh says, “A lot of our success comes from all of the great co-workers we have at our stores.  Several have been with us for many years.  Being a local independent store has also helped us to differentiate ourselves in the market. We appreciate all of our customers we’ve had over the years.”

Part of the significance of celebrating independent retailers is the idea that by shopping local you are helping to create a sustainable community. This family-owned business, who is also part of the flex fuel family, is a great example of that. When you fill your tank with an ethanol blended fuel at Severson's, you’re also helping a Minnesota based industry, helping your local economy, and you can feel good knowing that ethanol is a renewable fuel.

You can find the Severson's locations in Winona or whoever your closest retailers may be on our retail finder page.

Popular posts from this blog

With More Choices At The Pump, Everyone Is A Winner

Meet These Business Owners on National Mom & Pop Business Owner's Day

More Alcohol from Corn - More Al-Corn Clean Fuel